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    Sony

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    In 1946, Tokyo Tsushin Kogyo K.K. (Tokyo Telecommunications Engineering Corporation, the predecessor of Sony)
    started as a small company with capital of just 190,000 yen and approximately 20 employees.
    Founder Masaru Ibuka said the purpose of setting up the company was to "establish an ideal factory
    that stresses a spirit of freedom and open mindedness that will, through technology, contribute to Japanese culture."
    Symbolizing Sony's spirit of challenge to "do what has never been done before,"
    the company has continued to release countless "Japan's first" and "world's first" products.

    Sony's Purpose & Values

    Purpose

    Fill the world with emotion, through the power of creativity and technology.

    Values

    Dreams & Curiosity

    Pioneer the future with dreams and curiosity.

    Diversity

    Pursue the creation of the very best by harnessing diversity and varying viewpoints.

    Integrity & Sincerity

    Earn the trust for the Sony brand through ethical and responsible conduct.

    Sustainability

    Fulfill our stakeholder responsibilities through disciplined business practices.

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