The 1993 album Very was a No. 1 record for Pet Shop Boys in the U.K., Germany, Sweden and Switzerland, and has to date sold more than 5 million copies worldwide. It contains five singles, including their cover of "Go West" — a number two hit for Pet Shop Boys — and lead single "Can you forgive her?"

Stylistically, Very could be said to serve as an antithesis to Behaviour, insofar as the production and lyrical themes are generally more upbeat than those of the previous album. Visually, too, PSB reinvented their image to incorporate more vivid colours and brightness, including Very's now-iconic "Lego" album cover and the "pointy hats" worn by Chris and Neil.

The album is also the first to be produced almost entirely by Pet Shop Boys themselves — with additional production and mix courtesy of Stephen Hague.