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JBL Mission, Vision, & Value

We combine passion and purpose to design and deliver smart products, systems, software and services that connect people wherever they are. We lead with integrity, innovate with intention, and drive operational excellence to inspire breakthrough performances that generate customer value and strong shareholder returns. To make life more connected, entertaining, personalized and productive.

JBL is a brand that specializes in the design and production of high-quality audio equipment, such as headphones, speakers, and home theater systems. The brand is known for its innovative designs and advanced technology, which produce superior sound quality.

JBL was founded in 1946 by James Bullough Lansing, an American audio engineer and loudspeaker designer. The brand has since become a subsidiary of Harman International Industries, a division of Samsung Electronics.

JBL products are popular among music lovers, audiophiles, and professionals in the music industry. Their products are designed to deliver high-quality sound with powerful bass and clear treble, while also being durable and easy to use.

Some popular JBL products include the JBL Flip portable Bluetooth speaker, the JBL E55BT wireless headphones, and the JBL Bar 9.1 home theater system. The brand also offers a wide range of products for various applications, including outdoor speakers, studio monitors, and car audio systems.