"Pure Fidelity was founded in 2015 by John Stratton, a dedicated audiophile and vinyl enthusiast who waited more than ten years after the CD player’s introduction before reluctantly buying his first one. John owns more than 3,000 LPs in genres from rock, pop, jazz, folk and blues, including rarities like a 70-year-old mono pressing of B.B. King when he was first starting out and countless first pressings originally purchased for $4 and now worth so much more. Through the years, John has owned, evaluated and discovered issues with a litany of high-end turntables from all the usual suspects."

Pure Fidelity's products are designed and handcrafted in Canada using high-quality materials and precision engineering. The company's flagship product is the Eclipse turntable, which features a unique design that minimizes resonance and improves overall sound quality. Other products in Pure Fidelity's lineup include tonearms, cartridges, record weights, and cleaning accessories.

One of Pure Fidelity's key goals is to provide exceptional customer service, and the company prides itself on being responsive and helpful to its customers. Pure Fidelity also offers a 30-day money-back guarantee on its products, as well as a three-year warranty.

Overall, Pure Fidelity is a well-respected brand among audiophiles who value high-quality audio equipment and exceptional customer service. While the company's products are relatively expensive, many customers feel that they are worth the investment for their superior sound quality and craftsmanship.